Many businesses use messaging channels including SMS to communicate with their customers. Indeed, around 1.8 trillion application-to-person (A2P)...
This report provides an analysis of the digital experience of smartphone users in Europe and the USA. It uses consumer survey data to analyse mobile...
This report uses consumer survey data to provide an analysis of the customer experience of smartphone users in Europe and the USA. It includes...
Digitising the customer experience has become a priority for many telecoms operators. However, there is limited data on operators' progress in this...
This article sets out our predictions for telecoms operators’ consumer services in...
This report provides case studies of 5G mobile services on offer from nine operators from Asia, Europe and North America. The studies provide success...
Turkcell’s BiP is one of the few successful ‘operator OTT’ services. It was well-positioned to benefit from the backlash against...
CPaaS providers such as Twilio and Vonage have established themselves as key players in the A2P value chain and are well-positioned to capture an...
2020 was a challenging year for many telecoms operators, even though the telecoms sector performed better than many others. The growth prospects for...
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behavior, preferences and plans of smartphone users...